GUNMAD is a Reykjavík/London based design studio with a focus on typography. We create work for different industries, entrepreneurs, artists and creative thinkers.

Through an experimental and idea-driven approach we aim to create appropriate and well-crafted design. We work in close collaboration with our clients to encourage new ideas and meanings to projects that span across printed and digital media such as publications, bespoke type, identities, posters or websites.

In 2013, we founded Or Type, an online type foundry displaying and selling typefaces developed as research or designed for specific projects.


Mads Freund Brunse
+44 (0)75 7276 1677
Unit 13
18-24 Shacklewell Lane
E8 2EZ London
United Kingdom
Guðmundur Úlfarsson
+354 868 9130
115 Hverfisgata
101 Reykjavík